However with global economic meltdown and the domestic economy settling down to 6% to 7% growth this segment will face new set of challenges in an increasingly competitive environment and growth will be not as easy.

The opportunity for growth still exists. GOI will pump in additional resources in to the economy. Global economy is showing signs of recovery. However the agile and fundamentally strong organizations will have an advantage over the rest.

The largest challenge that SME will therefore face is that of metamorphosis from an entrepreneur driven to a professional organization managed by robust systems, efficient processes, quality management infrastructure and cutting edge information technology driven by passionate aspirations with clearly laid out goals, well structured strategy and a robust delivery organization.

Based on the model designed by the strategic management guru, Dr. Robert Kaplan coupled with experience and expertise of the management team, Unnati has designed a framework that helps achieve this. This framework enables translating high level strategy into a measurable and an implementable plan. This framework focuses on any combination of the following imperatives.

Aspirations		Strategy
Unnati team will enable the organization to clearly and consistently annunciate its aspirations and validate the assumptions behind this aspiration. It will also establish an alignment index indicating how well the organization is aligned with this aspiration.		The team will assess and evaluate the high level strategy roadmap the management team is proposing to adopt through a set of structured surveys and personal interviews. This will help identify any gaps that may exist in the strategic roadmap.
Goals & Objectives		Implementation
We will test the consistency of goal and objectives definition if they exist. This will help the management define them starting from aspirations laying out clear and measurable KRA and KPI. These would be defined on following four dimensions: a. Financial Goals b. Sales & Marketing Goals c. Operations Goals d. People Goals We will also conduct a gap analysis between capability required to achieve these goals and what is available on the ground to achieve them and arrive at a Gap Analysis highlighting the focus areas for the organization.		Unnati teams will draw up the implementation plan in consultation with the client management team and partner driving alignment for the plan within the organization.